The NonProfit Times Media Kit

The Leading Business Publication For Nonprofit Management

OUR MISSION

To continue to serve the nonprofit sector as the leading information source for nonprofit management. To provide news and information to help nonprofit executives improve their fundraising efforts and to run their organizations more efficiently. To offer our readers a rich mix of news and “how to” features across a variety of disciplines in nonprofit management, including fundraising, financial management, human resources, public relations, technology, and much more.

To empower marketing professionals with expansive yet focused marketing solutions, including digital lead generation and content marketing opportunities that will grow revenue, inspire customer loyalty, and drive thought leadership.

OUR FOOTPRINT

For more than 29 years, NPT Publishing Group has continued to connect nonprofit management with the award-winning news and information it needs, engage readers throughout the sector with insight, ideas, and inspiration, and provide an advertising platform that helps our marketing partners achieve their objectives at an outstanding cost-value level.

To empower marketing professionals with expansive yet focused marketing solutions, including digital lead generation and content marketing opportunities that will grow revenue, inspire customer loyalty, and drive thought leadership.

OUR REACH

We reach our subscriber base through a variety of media platforms. NPT also produces a series of industry reports that have come to serve as important benchmarks for the nonprofit sector and form the cornerstone of our editorial content. Aligning your brand with these highly anticipated special features helps establish your company as both a thought leader and a resource that supports the sharing of information so vital to the nonprofit community.

  • 14x print publication
  • 6x publication on Financial Management (EXEMPT)
  • NPT website, updated daily
  • NPT Jobs Career Center
  • 52x e-newsletter on Nonprofit Management
  • 52x e-newsletter on Fundraising
  • 12x e-newsletter on Nonprofit Technology
  • 24x e-newsletter on Financial Management
  • 52x e-newsletter on Nonprofit Job Offerings
  • 14x supplier guide
  • Annual Buyers’ Guide
  • The NonProfit Times Blog
  • Custom email blasts
  • Special content e-letters posted from conference site
  • Webinars
  • NPT Power & Influence Gala
  • Media sponsorship
  • White paper postings
  • Robust social media presence including Facebook (16,000+ “likes”), Twitter (100,000+ followers), LinkedIn, and Google+

CIRCULATION

PRINT:

The NonProfit Times: 40,000
Exempt Magazine: 12,000

WEBSITE:

120,000 unique monthly visitors
460,000 monthly page views

E-MAIL:

300,000 active subscribers
4 weekly newsletters

SOCIAL MEDIA:

Twitter followers: 100,000+
Facebook “Likes”: 16,000+

PRINT ADVERTISING OPPORTUNITIES

Print advertising offers a high level of engagement and is ideal for branding and image building. Premium positioning enhances your message and can run adjacent to a specific feature to ensure editorial relevance. In addition to our regular display ad units (full page, ½ page, junior page, etc.), NPT can also accommodate inserts, gatefolds, cover-wraps, and other special ad units that help sponsors deliver their message with greater impact and visibility! Advertising opportunities are available in our two print publications:

Jan/Feb

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Mar/Apr

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May/Jun

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Jul/Aug

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Sep/Oct

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Nov/Dec

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NONPROFIT TIMES:

NPT Weekly is an extension of our print magazine and features general Nonprofit Management news and “how to” articles which cover a wide array of topics for all Executives running nonprofit organizations. Fundraising, HR matters, Financial Management, Technology are all covered by NPT Weekly.

EXEMPT MAGAZINE:

Exempt is a quarterly magazine devoted to nonprofit financial management that reaches more than 12,000 CFOs, Executive Directors, board members, and other top management at large charitable organizations.

SPECIAL REPORTS:

The NonProfit Times includes proprietary editorial features that have become industry benchmarks, including: • NPT 100: a statistical look at America’s largest charities • NPT Power & Influence 50: top executives having the greatest impact on the sector • NPT Salary and Benefits Survey: exclusive in-depth data on nonprofit compensation • Best Nonprofits to Work For: recognizing the best employers in the nonprofit industry • Giving USA Data: annual data on the state of charitable donations • Donor Management Software Review: detailed reporting on the trends and technology As a special report sponsor, you have an unparalleled opportunity to align your rand with these insightful reports and establish your organization as both a thought leader and a partner in providing the resources our readers value so deeply.

NPT Top 50

Salary & Benefits

Prof Development

Best NonProfits

SOCIAL MEDIA

NPT has embraced social media to expand our editorial coverage and reach a new generation of fundraisers and nonprofit executives. These platforms offer advertisers a chance to capitalize on new technology, target a progressive audience, and have their messaging delivered to a growing audience of engaged and responsive opt-in subscribers.

Twitter

@NonProfitTimes has more than 100,000 followers who look for timely updates and late-breaking news.

Facebook

More than 16,000 “like” NPT on Facebook.

LinkedIn

LinkedIn reaches more than 1.2 million nonprofit professionals.

Blogs

This interactive forum, now featuring high-profile guest bloggers each week, engages readers with thought-provoking topics and insightful commentary.

NPT Social Media Sponsorship Package

This high-value sponsorship opportunity includes: Twitter: 4 sponsored Tweets that link to your designated web page. Facebook: NPT will “like” your Facebook page and create a post to drive our visitors to your Facebook page. NPT Blog: 1 month banner ad posting

Newsletters

NPT Publishing Group publishes five separate e-newsletters that cover the most important nonprofit management issues and enable advertisers to target nonprofit executives based upon their specific area of interest. Each newsletter has up to three sponsorship opportunities: (468x60 banners). Each sponsorship includes a text portion – 5 lines of text, up to 80 characters per line.

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NPT Weekly:

NPT Weekly is an extension of our print magazine and features general Nonprofit Management news and “how to” articles which cover a wide array of topics for all Executives running nonprofit organizations. Fundraising, HR matters, Financial Management, Technology are all covered by NPT Weekly.

Instant Fundraising:

NPT IF is a pure-play Fundraising newsletter. The stories appearing here are designed to help nonprofit organizations raise more money by profiling the latest news and technologies available. The content is written for Development Directors and others involved in the fundraising process.

Exempt:

Financial Management is an important subject for many charities who have endowments and investable assets. Exempt helps CFOs Treasurers and CEOs understand the specific regulations and opportunities pertaining to nonprofits. Exempt covers Planned Giving, Asset Management, Insurance, Banking, Risk Management and more.

Custom E-blasts

NPT has built a robust database of more than 300,000 e-mail addresses from nonprofit executives who are opt-in subscribers to our various e-newsletters. These contacts are available for rental through NPT. Clients provide HTML copy and a subject line, we handle the deployment.

    The list can be selected by:
  • e-newsletter subject
  • job function
  • geography

Webinar Promos

NPT produces and markets a series of webinars designed to educate executives in the not-for-profit / fundraising arena. These webinars provide sponsors with an opportunity to position themselves as thought leaders by being purveyors of important information. Content for each event is presented by the sponsor and is mutually agreed upon by NPT. NPT provides a moderator for the event and is happy to work with sponsors to source and provide knowledgeable speakers.

NPT will spearhead promotion of the webinar event using a combination of e-mail blasts, print ads, online ads, and e-newsletter ads to reach our audience of more than 300,000 nonprofit executives and their staff members. We capture contact data on all registrants that then become the property of the sponsoring company.

White Paper Promos

Targeted, fact-rich whitepapers allow organizations to expose their potential audience to their insights into best practices and solutions for specific business problems, while also highlighting the features and benefits of a specific product or service. Whitepaper sponsors provide a complete document in PDF format, along with a 100-word description of the whitepaper’s topic. NPT will feature the whitepaper in our online library and promote it through a custom e-mail blast to select subscribers. Interested readers can access the whitepaper as a free download from thenonprofittimes.com, providing contact data that then becomes the property of the sponsoring company.

Web Banners

The NPT website serves as a community resource for the nonprofit sector. The site draws more than 120,000 unique monthly visitors, generates more than 460,000 monthly page views, and has an average stay of nearly 4.5 minutes! Banner ads are sold on a ROS basis. In addition, Content Sponsorship opportunities enable advertisers to link their ads to specific subject matter. Topics include:

  • Cause Marketing
  • Finance
  • Payment Processing
  • Direct Response
  • Fundraising
  • Social Media
  • Finance
  • Donor Management Software
  • Management
  • Special Events
  • Nonprofit Technology
  • Volunteer Management

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Career Center

NPT Career Center, the place to find your ideal job, is the source for nonprofit professionals looking for employment. We offer a variety of advertising options for prospective employers, using a combination of print and digital.

Our online job board attracts an average of 110,000 Unique visitors monthly, and more than 500,000 page views per month.

The following options are available

  • 30-day ONLINE job posting
  • Job posting listed as “Featured Job”
  • Job posting TWEET to NonProfit Times Twitter followers
  • Job posting listed on NPT Facebook feed
  • 200-word PRINT ad in NPT Jobs section of the magazine
  • Featured “Job of the Week” on NPT Jobs e-Newsletter

Marketplace

NPT’s extended reach into the nonprofit community makes our Resource Marketplace, appearing in both print and online formats, a tremendously cost-effective way to connect with hundreds of thousands of potential customers. Considered the yellow pages of the nonprofit world, NPT’s Resource Marketplace is a way to market your product or service to more than 34,000 nonprofit executives and 300,000 visitors online.

  • Donor Services
  • Finance
  • Accounting & Payment Software
  • Fundraising & Donor Software
  • Fundraising
  • Tele-Fundraising
  • Direct Marketing
  • HR & Management
  • Web Design and Mobile Apps
  • Marketing & Advertising
  • Planned Giving
  • Insurance Services
  • Accounting Services
  • Charitable State Registration
  • Annuity Plans & 403(b)
  • IT Services
  • Qgiv Online Donations

Premium Listing

Custom placement in the NPT Marketplace. Our Premium marketplace listing includes:

  • Premium banner
  • 300 Words of text
  • Company name
  • Website URL & link
  • Company Logo
  • Address
  • Phone

Standard Listing

Upgraded placement in the NPT Marketplace. Our Standard marketplace listing includes:

  • Company Name
  • Phone
  • Address

Gala Sponsorship Benefits

  • A full-page ad in the August 1 issue which profiles the honorees
  • Corporate logo on the special report and on all mentions of this feature in the magazine
  • Up to four attendees at the gala
  • Contact information for all honorees
  • The opportunity to present awards and meet all winners in attendance at the event
  • Signage at the event

Contact us to learn more about becoming an exclusive Gala Sponsor.

The NPT Power & Influence Top50 Gala

NPT’s hotly anticipated annual editorial feature unveils the nonprofit sector’s top 50 in celebration of the executives moving and shaping the nonprofit world. The feature anchors our August issue. Honorees and their guests are feted at the annual NPT Power & Influence Top 50 Gala at The National Press Club in Washington, D.C. each September

The gala (black-tie optional) includes a cocktail reception, a sit-down dinner, awards ceremony, and a keynote speaker. Past speakers have included Kimberly Dozier, Eleanor Clift, Arianna Huffington, Rep. Dennis Kucinich, James Towey, Sonal Shah and Juan Williams

Sponsorship is limited to five companies and only the attendees (plus one guest) and the sponsors are in attendance.

The NPT Power & Influence Gala provides sponsors with the unique opportunity to connect directly with some of the top people in the nonprofit industry in a casual yet professional setting. These people are the heads of some of the largest charitable organizations in the country and are ultimately responsible for raising billions of dollars annually. The evening always involves conversation between people who would not normally have the opportunity to interact.

2016 marks the 12th Annual Gala and an outstanding opportunity to be in the room with the best and brightest in the nonprofit world, enjoy a truly memorable event with your own honored guests, and leave a lasting impression of your brand on attendees.

Contact us anytime:

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Morris Plains, NJ 07950
USA

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Questions? Feel free to call us any time.

(973) 401-0202

E-mail support

Please feel free to write an email to us.

bbell@foxrep.com